2 Results
00IIE
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss
Available: Copies:
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
summarizing complex topics in a manner that advanced undergraduates and graduate students can understand and
Available: Copies: