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Cover image for The psychology of advertising
The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
presents and discusses results of both classic and contemporary studies in an engaging style that avoids
Available: Copies:
Cover image for The psychology of advertising
The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
consumer psychology.It presents and discusses results of both classic and contemporary studies in an
Available: Copies:
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