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An analysis of how brand reputation affects female consumer choice of cigarette brands

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An analysis of how brand reputation affects female consumer choice of cigarette brands
Title:
An analysis of how brand reputation affects female consumer choice of cigarette brands
Author:
Theron, Candice.
Personal Author:
Theron, Candice.
Publication Information:
2014.
Physical Description:
71 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.
Added Corporate Author:
Independent Institute of Education. Vega School of Brand Leadership.
Copies:
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