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00IIE
Cover image for Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep
Available: Copies:
Cover image for Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2007
Excerpt: 
in conversation (to generate word of mouse) -- Step five : measure the community's involvement (who
Available: Copies: