Search Results for Customer services -- Research.

IIE
21 Results
000000000000IIE
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
Available: Copies:
Cover image for Supply chain management : a logistics perspective.
Supply chain management : a logistics perspective.
by 
Coyle, John J. (John Joseph), 1935- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-Commerce Order Fulfillment Strategies -- 8-5.Customer Service -- 8-5-1.The Logistics/Marketing Interface -- 8-5-2
Available: Copies:
Cover image for Marketing
Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
a customer-driven strategy. Market segmentation, targeting and positioning -- Products and services
Available: Copies:
Cover image for Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by 
Delahaye Paine, Katie, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer services -- Research.
Available: Copies:
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Product
Available: Copies:
Cover image for Essentials of marketing management
Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
strategic marketing -- Strategic marketing planning tools -- Global marketing -- Services marketing and not
Available: Copies:
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Food service -- Marketing.
Available: Copies:
Cover image for Services marketing : text and cases.
Services marketing : text and cases.
by 
Baron, Steve (J. Steve)
Format: 
Books
Publication Date 
2009
Excerpt: 
Services marketing : text and cases. Baron, Steve (J. Steve)
Available: Copies:
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets
Available: Copies:
Cover image for Delivering knock your socks off service
Delivering knock your socks off service
by 
Performance Associates, Inc.
Table of contents only http://www.loc.gov/catdir/toc/ecip0615/2006018854.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Performance Research Associates' Delivering knock your socks off service.
Available: Copies:
Cover image for Foundations of marketing
Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy
Available: Copies:
Cover image for Customer service delivery : research and best practices
Customer service delivery : research and best practices
by 
Fogli, Lawrence.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer service delivery : research and best practices / Fogli, Lawrence.
Available: Copies:
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