Search Results for Upshaw, Lynn B., 1947-

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Cover image for The masterbrand mandate : the management strategy that unifies companies and multiplies value
The masterbrand mandate : the management strategy that unifies companies and multiplies value
The masterbrand mandate : the management strategy that unifies companies and multiplies value
by 
Upshaw, Lynn B., 1947-
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00712685.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/00712685.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00712685.html
Format: 
Books
Publication Date 
2000
Excerpt: 
/ Upshaw, Lynn B., 1947-
Available: Copies:
Cover image for Building brand identity : a strategy for success in a hostile marketplace
Building brand identity : a strategy for success in a hostile marketplace
by 
Upshaw, Lynn B., 1947-
Table of contents http://catdir.loc.gov/catdir/toc/onix04/95017302.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/95017302.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/95017302.html
Cover http://swbplus.bsz-bw.de/bsz050216503cov.htm
Inhaltsverzeichnis Building brand identity
Format: 
Books
Publication Date 
1995
Excerpt: 
Building brand identity : a strategy for success in a hostile marketplace / Upshaw, Lynn B., 1947-
Available: Copies:
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