Search Results for Advertising -- History.

IIE

2 Results

00IIE

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Integrated marketing communications and international advertising -- Personal selling and sales management

Available: Copies:

Straubhaar, Joseph D.

Format:

Electronic Resources

Publication Date

2004

Excerpt:

? -- Changing media throughout history -- Changing conceptions of the media -- 2. Media theory -- Understanding

Available: Copies:

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