Search Results for Journalism -- Research.

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000IIE
Cover image for Handbook of research on citizen engagement and public participation in the era of new media
Handbook of research on citizen engagement and public participation in the era of new media
by 
Adria, Marco L., 1959- editor.
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1081-9
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Handbook of research on citizen engagement and public participation in the era of new media / Adria
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Cover image for The Sage handbook of digital journalism
The Sage handbook of digital journalism
by 
Witschge, Tamara, editor.
View this book online, via VLeBooks, both on- and off-campus
Format: 
Electronic Resources
Publication Date 
2016
Excerpt: 
The Sage handbook of digital journalism / Witschge, Tamara, editor.
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Cover image for Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Summary -- 5. Research designs to assess advertising effectiveness -- Laboratory experiment -- Basic terms
Available: Copies:
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