3 Results
000IIE
Cover image for Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Evaluation and Selection -- Outlet Selection and Purchase -- Postpurchase Processes, Customer Satisfaction
Available: Copies:
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Evaluating experiments -- Field approach -- Econometric models -- Evaluation of the field approach -- Hybrid
Available: Copies: