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Marketing

Lamb, Charles W.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Marketing / Lamb, Charles W.

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Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Marketing / Etzel, Michael J.

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Marketing research

Cooper, Donald R.

Format:

Electronic Resources

Publication Date

2006

Excerpt:

The McGraw-Hill/Irwin series in marketing

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International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

Journal of marketing.

American Marketing Association.

Format:

Electronic Resources

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Journal of marketing. American Marketing Association.

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Journal of marketing.

American Marketing Association.

Format:

Electronic Resources

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Journal of marketing. American Marketing Association.

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Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Principles of marketing / Kotler, Philip.

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Strategic marketing management cases

Cravens, David W.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Strategic marketing management cases / Cravens, David W.

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Marketing strategy : a decision-focused approach

Walker, Orville C.

Format:

Electronic Resources

Publication Date

2003

Excerpt:

Marketing strategy : a decision-focused approach / Walker, Orville C.

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Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

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Consumer behavior : building marketing strategy

Hawkins, Del I.

Inhaltsverzeichnis Consumer behavior

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

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Marketing research : a problem-solving approach

Sudman, Seymour.

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Marketing research : a problem-solving approach / Sudman, Seymour.

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