by
Cury, Ivan.
ebrary http://site.ebrary.com/id/10128001
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MyiLibrary http://www.myilibrary.com?id=100869
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780240805924
Taylor & Francis http://www.tandfebooks.com/isbn/9780080479019
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130091
MyiLibrary http://www.myilibrary.com?id=100869
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780240805924
Taylor & Francis http://www.tandfebooks.com/isbn/9780080479019
Format:
Electronic Resources
Publication Date
2005
Excerpt:
-- Finding a Strategy -- Research -- Creating the Commercial -- Once the Account Is "In House" -- Scheduling
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales