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Cover image for The use of gamification as a marketing communication tool to engage with South African millenials
The use of gamification as a marketing communication tool to engage with South African millenials
The use of gamification as a marketing communication tool to engage with South African millenials
by 
Racitti, Riccardo.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The use of gamification as a marketing communication tool to engage with South African millenials /
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Cover image for What women want : do car brands really know how to engage with black females?
What women want : do car brands really know how to engage with black females?
What women want : do car brands really know how to engage with black females?
by 
Gwamanda, Sindi.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
What women want : do car brands really know how to engage with black females? / Gwamanda, Sindi.
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Cover image for Crouch, touch, to not engage : the scrum between advertisers and PVR
Crouch, touch, to not engage : the scrum between advertisers and PVR
Crouch, touch, to not engage : the scrum between advertisers and PVR
by 
Whitehead, Seth.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Crouch, touch, to not engage : the scrum between advertisers and PVR / Whitehead, Seth.
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