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Are international fashion retailers taking aim at Mr Price based brand equity?

Semenya, Kagiso.

Format:

Manuscript

Publication Date

2016

Excerpt:

Are international fashion retailers taking aim at Mr Price based brand equity? / Semenya, Kagiso.

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An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

Davis, Nivenia.

Format:

Manuscript

Publication Date

2016

Excerpt:

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build

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Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement

Uys, Anna.

Format:

Manuscript

Publication Date

2015

Excerpt:

Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to

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Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price

Gold, Katey.

Format:

Manuscript

Publication Date

2013

Excerpt:

brand, Mr Price / Gold, Katey.

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The effectiveness of co-branding between the Sharks and Mr Price

Van Wijk, Marc.

Format:

Manuscript

Publication Date

2007

Excerpt:

The effectiveness of co-branding between the Sharks and Mr Price / Van Wijk, Marc.

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