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Cover image for Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study
Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study
Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study
by 
Willows, Stephen.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Exploring the role and degree of relevance of the LSM model as guideline for segmenting the current
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Cover image for The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female
The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female
The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female
by 
Ngobeni, Lesego.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The relevance of post purchase communication of luxury brands and the decision making impact it has
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Cover image for Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry
Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry
Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry
by 
Goddard, Roxy.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand
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Cover image for The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach
The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach
The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach
by 
Japhet, Antoinette.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
The relevance and use of the five senses in South African grocery retail stores : a Martin
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