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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html
Format: 
Books
Publication Date 
2015
Excerpt: 
Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1613
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Cover image for From brand vision to brand evaluation : the strategic process of growing and strengthening brands
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
by 
De Chernatony, L. (Leslie)
View this book online, via DawsonERA, both on- and off-campus
Format: 
Books
Publication Date 
2012
Excerpt: 
/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080966649 View this
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Cover image for International marketing
International marketing
by 
Bothma, Cornelius (DE-601)602081548
Inhaltsverzeichnis http://www.gbv.de/dms/zbw/667182799.pdf
Format: 
Books
Publication Date 
2011
Excerpt: 
Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/667182799.pdf">http://www.gbv.de/dms/zbw
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Cover image for Public relations strategy
Public relations strategy
Cover image for Strategic information systems management
Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781408056134 View this
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Cover image for Tourism : principles and practice
Tourism : principles and practice
Tourism : principles and practice
by 
Cooper, Chris, 1952-
Table of contents lizenzfrei
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip088/2008001813.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016741166&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008 1993
Excerpt: 
Table of contents <a href="http://www.gbv.de/dms/zbw/562153187.pdfTest">lizenzfrei</a>
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Cover image for Research methods for law
Research methods for law
Research methods for law
by 
McConville, Michael.
View this book online, via DawsonERA, both on- and off-campus
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780748633593 View this
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