Search Results for Research.

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

Building strong brands through Action Research : a case study of the Humphry Baby brand

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands