6 Results
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Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Overview -- Learning Outcomes -- Anthropomorphic Marketing -- From Hard Sell to Brand Personality and Brand
Available: Copies:
Cover image for Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
Contents note continued: Introduction -- Personality -- Approaches to studying personality -- Type
Available: Copies:
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Going social : excite customers, generate buzz, and energize your brand with the power of social
Available: Copies:
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand management : Principles and Practices / Dutta, Kirti.
Available: Copies:
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
of AdSpeak: Sharpen Your Tongue... -- Brand Identity and Equity -- "Ownability" -- Brand Personality
Available: Copies:
Cover image for Brain tattoos : creating unique brands that stick in your customers' minds
by 
Post, Karen.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Marketing.
Available: Copies: