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IIE
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00IIE
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
marketing -- recherche scientifique.
Available: Copies:
Cover image for Understanding and designing market research
Understanding and designing market research
by 
Webb, John R. (John Richard), 1949-
04 http://www.gbv.de/dms/hbz/toc/ht013413453.pdf
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing -- Recherche.
Available: Copies:
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