Search Results for Diffusion of innovations.

IIE
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00IIE
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Botha, Elrie, 1970-
Format: 
Books
Publication Date 
2019
Excerpt: 
, reference groups and the diffusion of innovations -- 8. Cultural and sub-cultural influences on consumer
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Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
on Consumer Behavior -- Consumer Behavior Outcomes -- Adoption of, Resistance to, and Diffusion of
Available: Copies:
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