3 Results
000IIE
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated
Available: Copies:
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior
Available: Copies:
Cover image for The why of consumption : contemporary perspectives on consumer motives, goals and desires
by 
Mick, David Glen.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumers -- Research.
Available: Copies: