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Teaching and Learning
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Faculty of Commerce
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Advertising and promotions : an integrated brand approach
by
Semenik, Richard J.
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Books
Publication Date
2012
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direct marketing and personal selling -- Public relations, influencer marketing, and corporate
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Marketing
Marketing
by
Etzel, Michael J.
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Electronic Resources
Publication Date
2007
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research and market information -- Product. Product planning and development -- Product mix strategies
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