Search Results for Product life cycle.

IIE
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0000000000IIE
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies
Available: Copies:
Cover image for Strategic marketing : theory and aplication for competitive advantage
Strategic marketing : theory and aplication for competitive advantage
by 
Venter, Peet.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation
Available: Copies:
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Identifying a sustainable competitive advantage -- Competitive strategies -- Strategies in the product life
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
, services and brands : building customer value -- New-product development and product life-cycle strategies
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
development and product life-cycle strategies -- Pricing products : pricing considerations and strategies
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- New-product development and product life-cycle strategies -- Pricing considerations and approaches
Available: Copies:
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
, services, and ideas -- Strategies for new products and the product life cycle -- The nature of the supply
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
strategy -- New-product development and product life-cycle strategies --Pricing products: pricing
Available: Copies:
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Product Lines, Brands, and Packaging -- 16. Managing Service Businesses and Product Support Services -- 17
Available: Copies:
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