Integrated marketing communication
Title:
Integrated marketing communication
Author:
Van Heerden, Neels, 1957-
ISBN:
9780627033322
Edition:
Fourth edition.
Physical Description:
xix, 362 pages : illustrations ; 25 cm
Contents:
Integrated marketing communication: setting the scene -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.
Electronic Access:
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=siteAvailable:*
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VC Pretoria
Material Type
Prescribed books
Item Barcode
002173142
Shelf Number
658.802 INT
Copy
8
Status
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Unknown
Library
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VC Sandton
Material Type
Prescribed books
Item Barcode
002139316
Shelf Number
658.802 INT
Copy
1
Status
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Unknown
Library
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VC Sandton
Material Type
Prescribed books
Item Barcode
002139428
Shelf Number
658.802 INT
Copy
2
Status
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Unknown
Library
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VC Sandton
Material Type
Prescribed books
Item Barcode
002139429
Shelf Number
658.802 INT
Copy
3
Status
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Unknown
Library
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VC Sandton
Material Type
Prescribed books
Item Barcode
002139440
Shelf Number
658.802 INT
Copy
4
Status
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Unknown
Library
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VC Waterfall
Material Type
Prescribed books
Item Barcode
002177762
Shelf Number
658.802 INT
Copy
1
Status
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Unknown
Library
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VC Westville
Material Type
Prescribed books
Item Barcode
000117486
Shelf Number
658.802 INT
Copy
1
Status
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Unknown
Library
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VC Westville
Material Type
Prescribed books
Item Barcode
000117488
Shelf Number
658.802 INT
Copy
2
Status
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Unknown
Library
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VC Westville
Material Type
Prescribed books
Item Barcode
000120147
Shelf Number
658.802 INT
Copy
3
Status
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Unknown
Library
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VEGA Bordeaux
Material Type
Prescribed books
Item Barcode
000136479
Shelf Number
658.802 INT
Copy
1
Status
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Unknown
Library
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VEGA Bordeaux
Material Type
Prescribed books
Item Barcode
000136480
Shelf Number
658.802 INT
Copy
2
Status
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Unknown
Library
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VEGA Bordeaux
Material Type
Prescribed books
Item Barcode
000136482
Shelf Number
658.802 INT
Copy
4
Status
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Unknown
Library
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VEGA Bordeaux
Material Type
Prescribed books
Item Barcode
000116361
Shelf Number
658.802 INT
Copy
5
Status
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Unknown
Library
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VEGA Bordeaux
Material Type
Prescribed books
Item Barcode
000116364
Shelf Number
658.802 INT
Copy
6
Status
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Unknown
Library
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VEGA Bordeaux
Material Type
Prescribed books
Item Barcode
000116363
Shelf Number
658.802 INT
Copy
7
Status
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Unknown
Library
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VEGA Bordeaux
Material Type
Prescribed books
Item Barcode
000116365
Shelf Number
658.802 INT
Copy
8
Status
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Unknown
Library
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VEGA Cape Town
Material Type
Lecturer Books
Item Barcode
000036750
Shelf Number
658.802 INT
Copy
1
Status
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Unknown
Library
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VEGA Cape Town
Material Type
Prescribed books
Item Barcode
000036751
Shelf Number
658.802 INT
Copy
2
Status
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Unknown
Library
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VEGA Cape Town
Material Type
Prescribed books
Item Barcode
000036752
Shelf Number
658.802 INT
Copy
3
Status
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Unknown
Library
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VEGA Cape Town
Material Type
Prescribed books
Item Barcode
000036749
Shelf Number
658.802 INT
Copy
4
Status
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Unknown
Library
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VEGA Durban
Material Type
Prescribed books
Item Barcode
000011982
Shelf Number
658.802 INT
Copy
1
Status
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Unknown
Library
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VEGA Durban
Material Type
Prescribed books
Item Barcode
000011980
Shelf Number
658.802 INT
Copy
2
Status
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Unknown
Library
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VEGA Durban
Material Type
Prescribed books
Item Barcode
000011979
Shelf Number
658.802 INT
Copy
3
Status
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Unknown
Library
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VEGA Durban
Material Type
Prescribed books
Item Barcode
000011977
Shelf Number
658.802 INT
Copy
4
Status
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Unknown
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