by
Fennis, Bob Michaël, 1968- author.
Format:
Books
Publication Date
2021
Excerpt:
The psychology of advertising / Fennis, Bob Michaël, 1968- author.
by
Tuten, Tracy L., 1967- author.
Format:
Books
Publication Date
2018
Excerpt:
Research -- Social Media Listening: The Research Process -- Caution! Research Errors and Biases -- Social
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
by
Skinner, J. C. (J. Chris)
Format:
Books
Publication Date
2013
Excerpt:
advertising -- Public relations and selling -- Public relations and research -- The practice of public
by
Butterick, Keith.
Format:
Books
Publication Date
2011
Excerpt:
-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting
by
Morrison, Alastair M.
Format:
Books
Publication Date
2010
Excerpt:
Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16
by
Cateora, Philip R., author.
Format:
Books
Publication Date
2010
Excerpt:
Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling
by
Du Plooy, Gertruida M.
Format:
Books
Publication Date
2009
Excerpt:
Communication research : techniques, methods and applications / Du Plooy, Gertruida M.
by
Kotler, Philip.
Format:
Books
Publication Date
2009
Excerpt:
-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations
by
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format:
Books
Publication Date
2008
Excerpt:
Advertising -- Research.
by
Wells, William, 1926-
Format:
Books
Publication Date
2006
Excerpt:
Advertising : principles & practice / Wells, William, 1926-
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