Search Results for This is That (Firm)

IIE
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000IIE
Cover image for Managerial economics
Managerial economics
by 
Hirschey, Mark.
Format: 
Regular print
Publication Date 
2009
Excerpt: 
used as the underlying economic model of the firm; each topic is then related to an element of the
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Cover image for Value creation : the power of brand equity
Value creation : the power of brand equity
by 
Neal, William D. (William Douglas), 1943-
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
declining performance? Value Creation: The Power of Brand Equity is a framework for success that empowers
Available: Copies:
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
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