by
Schiffman, Leon G.
Format:
Books
Publication Date
2004
Excerpt:
Consumer Behavior -- 6. Consumer Perception -- 7. Consumer Learning -- 8. Consumer Attitude Formation and
by
Steinberg, Sheila.
Format:
Books
Publication Date
1999
Excerpt:
-points -- Verbal messages -- Theories of persuasion -- Attitude-change theory -- Learning theories -- Classical