2 Results
00IIE
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer Behavior -- 6. Consumer Perception -- 7. Consumer Learning -- 8. Consumer Attitude Formation and
Available: Copies:
Cover image for Persuasive communication skills : public speaking
by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
1999
Excerpt: 
-points -- Verbal messages -- Theories of persuasion -- Attitude-change theory -- Learning theories -- Classical
Available: Copies: