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Public relations campaigns : an integrated approach

Luttrell, Regina, 1975- author.

Format:

Books

Publication Date

2022

Excerpt:

Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.

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Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

communication decisions -- Marketing communication planning and campaign tactics -- Persuasive communication

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Corporate communication : a guide to theory & practice

Cornelissen, Joep, author.

Format:

Books

Publication Date

2014

Excerpt:

Communication in management.

Available: Copies:

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

communication decisions -- Marketing communication planning and campaign tactics -- Persuasive communication

Available: Copies:

Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

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It's not just PR : public relations in society

Coombs, W. Timothy.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html

Format:

Books

Publication Date

2007

Excerpt:

relations influences society -- Marketplace of ideas -- Issues management : a framework of effects on public

Available: Copies:

Public relations : contemporary issues and techniques

Baines, Paul, 1973-

Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html

Format:

Books

Publication Date

2004

Excerpt:

Public relations -- Management.

Available: Copies:

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