Search Results for Quelch, John A.

IIE
2 Results
00IIE
Cover image for Global marketing management : cases and readings
Cover image for Harvard business review on brand management.
Harvard business review on brand management.
Format: 
Books
Publication Date 
1999
Excerpt: 
private labels: fighting to win / John A. Quelch and David Harding -- How do you grow a premium brand
Available: Copies:
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