Title:
Marketing communications
Author:
Koekemoer, Ludi.
ISBN:
9780702165092
Publication Information:
Lansdowne, South Africa : Juta Academic, 2004.
Physical Description:
xiv, 578 pages : illustrations
General Note:
Originally published as Promotional strategy : marketing communications in practice, Juta, 1998.
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Bound With These Titles
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Summary
Summary
In this edition the authors focused on the principles and practice of the six promotional or marketing communications tools, namely advertising, personal selling, sales promotion, direct marketing, public relations and sponsorship.
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