by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
brand promotion -- Market segmentation, positioning, and the value proposition -- Research in
by
Callingham, Martin.
123Library http://www.123library.org/book_details/?id=98811
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=242855
ebrary http://site.ebrary.com/id/10084453
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130559
MyiLibrary http://www.myilibrary.com?id=22253
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=242855
ebrary http://site.ebrary.com/id/10084453
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130559
MyiLibrary http://www.myilibrary.com?id=22253
Format:
Electronic Resources
Publication Date
2004
Excerpt:
Market intelligence : how and why organizations use market research / Callingham, Martin.
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation