by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
by
Barker, Rachel, 1958-
Format:
Books
Publication Date
2013
Excerpt:
. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
: public relations, sponsorship, and corporate advertising.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six
by
Coombes, Annie E.
Format:
Books
Publication Date
2003
Excerpt:
Mémoire -- Aspect social -- Amérique du Sud.