by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
plans -- Implementing and controlling marketing plans: evolution and revolution -- Managing marketing