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Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

Kleiman, Jessica.

Format:

Books

Publication Date

2011

Excerpt:

Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work /

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PR power : inside secrets from the world of spin

Barry, Amanda.

Format:

Books

Publication Date

2005

Excerpt:

PR power : inside secrets from the world of spin / Barry, Amanda.

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The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

The fall of advertising and the rise of PR / Ries, Al.

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Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness

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How to set up & run a fashion label

Meadows, Toby.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

you also need to know about business – from marketing and PR to manufacturing your collection, and

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Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read

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