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ADVERTISING AND INTEGRATED BRAND PROMOTION.

Cover image for ADVERTISING AND INTEGRATED BRAND PROMOTION.
Title:
ADVERTISING AND INTEGRATED BRAND PROMOTION.
Author:
SCHEINBAUM, ANGELINE CLOSE.
ISBN:
9780357721407
Personal Author:
SCHEINBAUM, ANGELINE CLOSE.
Publication Information:
[S.l.] : CENGAGE LEARNING, 2022.
Contents:
1.Advertising and integrated Brand promotion in Business and Society-- 2.Analyzing the environment for advertising and integrated brand promotion-- 3.The creative process-- 4. The Media process-- 5Integrated brand promotion
Added Author:
Scheinbaum, C.

O'Guinn, TC.

Semenik, RJ.
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