by
Kleiman, Jessica.
Format:
Books
Publication Date
2011
Excerpt:
Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work /
by
Posner, Harriet, author.
Format:
Books
Publication Date
2015
Excerpt:
digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness
by
Cornelissen, Joep, author.
Format:
Books
Publication Date
2014
Excerpt:
PR.
by
Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format:
Books
Publication Date
2013
Excerpt:
Communications? -- Where Should the Function Report? -- Working Strategically with External PR and Communication
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
-- Establishing a PR Plan -- Developing and Executing the PR Program -- Advantages and Disadvantages of PR
by
Meadows, Toby.
Format:
Books
Publication Date
2012
Excerpt:
you also need to know about business – from marketing and PR to manufacturing your collection, and
by
Young, Antony, 1964-
Format:
Books
Publication Date
2010
Excerpt:
-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read