Integrated marketing communication
Title:
Integrated marketing communication
Author:
Van Heerden, Neels, 1957-
ISBN:
9780627033322
Edition:
Fourth edition.
Physical Description:
xix, 362 pages : illustrations ; 25 cm
Contents:
Integrated marketing communication: setting the scene -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.
Electronic Access:
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=siteAvailable:*
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