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Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.

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Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.
Title:
Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.
Author:
Institute of Marketing Management (South Africa)
Uniform Title:
Marketing mix (Johannesburg, South Africa)
Publication Information:
[Johannesburg, South Africa : Systems Publishers (Pty) Ltd., 1982-
Physical Description:
v. : ill. ; 30 cm.
General Note:
Bound volumes from 2004 - 2007

Description based on: Vol. 1, no. 2 (July 9 1982); title from cover.
Subject Term:
Marketing -- South Africa -- Periodicals.

Advertising -- South Africa -- Periodicals.
Added Corporate Author:
Institute of Marketing Management (South Africa)
Copies:
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