by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2013
Excerpt:
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
by
Cant, M. C. (Michael Colin), 1957-
Format:
Books
Publication Date
2010
Excerpt:
ch. 1: The world of marketing -- ch. 2: The marketing environment -- ch. 3: Consumer behaviour