3 Results
000IIE
Cover image for Strategic marketing : theory and aplication for competitive advantage
by 
Venter, Peet.
Format: 
Books
Publication Date 
2014
Excerpt: 
attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation
Available: Copies:
Cover image for The SAGE handbook of leadership
by 
Bryman, Alan.
Format: 
Books
Publication Date 
2011
Excerpt: 
Leadership pervades every aspect of organizational and social life, and its study has never been
Available: Copies: