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Cover image for Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Global marketing and advertising
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Cover image for International business
International business
International business
by 
Peng, Mike W., 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
legal systems -- 3. Informal institutions: culture, religion and languages -- 4. Firm resources
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