by
Kotler, Philip, author.
Format:
Books
Publication Date
2024
Excerpt:
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
by
Chaffey, Dave, 1963- author.
Format:
Books
Publication Date
2023
Excerpt:
Digital marketing excellence : planning, optimizing and integrating online marketing / Chaffey
by
Wheeler, Scot R., author.
Format:
Books
Publication Date
2020
Excerpt:
Communication in marketing.
by
Wood, Marian Burk, author.
Format:
Books
Publication Date
2020
Excerpt:
communications and influence -- Planning for digital, social media and mobile marketing -- Supporting the
by
Mooij, Marieke K. de, 1943- author.
Format:
Books
Publication Date
2019
Excerpt:
marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural
by
Whatmough, Danny, author.
Format:
Books
Publication Date
2019
Excerpt:
Digital communications.
by
Smith, P. R. (Paul Russell), 1957- author.
Format:
Books
Publication Date
2017
Excerpt:
Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
by
Wheeler, Scot R.
Format:
Books
Publication Date
2016
Excerpt:
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.