by
Sethna, Zubin, author.
Format:
Books
Publication Date
2019
Excerpt:
Formation and Change -- Consumers as Social Actors (The Sociological Issues) : -- Reference Groups -- Age
by
Elliott, Richard H., author.
Format:
Books
Publication Date
2018
Excerpt:
textbook to go beyond the standard branding models to fully explore this perception and consider brands as
by
Parumasur, Sanjana Brijball, editor.
Format:
Books
Publication Date
2014
Excerpt:
social class -- Chapter 6. Personal characteristics -- Chapter 7. Customer perception and learning