by
Berridge, Geoff, author.
Format:
Books
Publication Date
2022
Excerpt:
Momentum -- 5. Packaging Agreements -- 6. Following Up -- 7. Embassies -- 8. Telecommunications -- 9
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.