by
Beverland, Michael, author.
Format:
Books
Publication Date
2024
Excerpt:
Brand management : co-creating meaningful brands / Beverland, Michael, author.
by
Phillips, Diane M., author.
Format:
Books
Publication Date
2023
Excerpt:
Marketing strategy & management / Phillips, Diane M., author.
by
Crossman, Joanna, author.
Format:
Books
Publication Date
2023
Excerpt:
Communication in management.
by
Hanlon, Annmarie, editor.
Format:
Books
Publication Date
2022
Excerpt:
marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical
by
Cobbinah, Patrick Brandful, editor.
Format:
Books
Publication Date
2022
Excerpt:
. Chapters are written by a diverse range of African scholars and practitioners in urban planning and policy
by
Bell, Emma, 1968- author.
Format:
Books
Publication Date
2022
Excerpt:
practical advice through 'tips and skills' boxes. In addition to a broad range of relevant examples, it
by
Doorley, John.
Format:
Books
Publication Date
2015
Excerpt:
Reputation management : the key to successful public relations and corporate communication /