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Cover image for Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Brand management : co-creating meaningful brands / Beverland, Michael, author.
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Cover image for Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing strategy & management / Phillips, Diane M., author.
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Cover image for Workplace communication : promoting workplace wellbeing and interpersonal relationships in multicultural contexts
by 
Crossman, Joanna, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Communication in management.
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Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical
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Cover image for Sustainable urban futures in Africa
by 
Cobbinah, Patrick Brandful, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
. Chapters are written by a diverse range of African scholars and practitioners in urban planning and policy
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Cover image for Business research methods
by 
Bell, Emma, 1968- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
practical advice through 'tips and skills' boxes. In addition to a broad range of relevant examples, it
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Cover image for Reputation management : the key to successful public relations and corporate communication
by 
Doorley, John.
Format: 
Books
Publication Date 
2015
Excerpt: 
Reputation management : the key to successful public relations and corporate communication /
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