8 Results
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Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
The psychology of advertising / Fennis, Bob Michaël, 1968-
Available: Copies:
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
Cover image for Logic and contemporary rhetoric : the use of reason in everyday life
by 
Cavender, Nancy.
Format: 
Books
Publication Date 
2014
Excerpt: 
persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing
Available: Copies:
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
Cover image for Game changers : the evolution of advertising
by 
Russell, Peter, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
Game changers : the evolution of advertising / Russell, Peter, editor.
Available: Copies:
Cover image for Designing brand experiences
by 
Landa, Robin.
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
Cover image for Graphic design school : the principles and practices of graphic design
by 
Dabner, David.
Format: 
Books
Publication Date 
2004
Excerpt: 
issues -- Commercial practices -- Editorial design -- Advertising -- Corporate design -- Web design
Available: Copies:
Cover image for Representation : cultural representations and signifying practices
by 
Hall, Stuart, 1932-2014.
Format: 
Books
Publication Date 
1997
Excerpt: 
Langage et culture.
Available: Copies: