Title:
Marketing for entrepreneurs
Author:
Machado, Ricardo.
ISBN:
9780702155444
Personal Author:
Edition:
2nd ed.
Publication Information:
Lansdowne [South Africa] : Juta, 2002.
Physical Description:
xiv, 226 pages : illustrations ; 25 cm.
Series:
The entrepreneurship series
Entrepreneurship series.
Added Author:
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Summary
Summary
Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business. The title guides the reader through the process of developing a marketing plan,
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