2 Results
00IIE
Cover image for Marketing research
by 
Burns, Alvin C., author.
Format: 
Regular print
Publication Date 
2014
Excerpt: 
Techniques -- Chapter 7 Evaluating Survey Data Collection Methods -- Chapter 8 Understanding Measurement
Available: Copies:
Cover image for Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Process -- CHAPTER 4 Research Design and Implementation -- PART II DATA COLLECTION -- SECTION A: SECONDARY
Available: Copies: