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IIE
Teaching and Learning
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Faculty of Commerce
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1989-1992
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Contemporary advertising
Contemporary advertising
by
Bovée, Courtland L.
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Publication Date
1992
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Reclame.
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Persuasion : reception and responsibility
Persuasion : reception and responsibility
by
Larson, Charles U.
Table of contents
http://www.gbv.de/dms/bowker/toc/9780534101343.pdf
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1989
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