2 Results
00IIE
Cover image for Direct marketing management
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Telephone Marketing -- Ch. 15. Direct Response in Print Media -- Ch. 16. Direct Response in Broadcast Media
Available: Copies:
Cover image for Services marketing
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- Federal Express: Business Logistics Services -- BT: Telephone Account Management -- Marriott's Rancho Las
Available: Copies: