Search Results for Doyle, Peter.

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000IIE
Cover image for Value-based marketing : marketing strategies for
Value-based marketing : marketing strategies for
Value-based marketing : marketing strategies for
by 
Doyle, Peter
Format: 
Books
Publication Date 
2000
Excerpt: 
Value-based marketing : marketing strategies for Doyle, Peter
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Cover image for Value-based marketing : marketing strategies for corporate growth and shareholder value
Value-based marketing : marketing strategies for corporate growth and shareholder value
Value-based marketing : marketing strategies for corporate growth and shareholder value
by 
Doyle, Peter, 1943-2003.
Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001268221.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001268221.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Doyle, Peter, 1943-2003.
Available: Copies:
Cover image for Excellence in advertising : the IPA guide to best practice
Excellence in advertising : the IPA guide to best practice
Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Building successful brands / Peter Doyle -- The advertising contribution / John Bartle -- An
Available: Copies:
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